Brand Marketing With Instagram Influencers

Instagram is a photo and video sharing platform with over a billion active monthly users. Due to the large number of active users, Instagram is ideal for Brand Marketing. Instagram hashtags provide excellent discoverability and reach. The engagement levels are also amazing on Instagram since it is driven by visuals. The format of Instagram videos, Stories and IGTV allow users to create content in various formats that their audience can enjoy and engage with. The Facebook-owned platform has become marketer’s top choice for influencer marketing with 87% of them choosing Instagram over any other social media platform.

There are many ways to engage in brand marketing using Instagram influencers. The most common one being sponsored Instagram posts where brands pay the influencers for a single post or a series of posts. Others include influencer activations where brands invite influencers to special events.

Hiring Instagram influencers as brand ambassadors is one of the ways that works well in the long run when both entities form a mutually beneficial partnership. Social media takeover is another form of collaboration where the influencer handles the brand’s account for a specified period of time and can result in highly creative brand marketing. Brand marketing with Instagram influencers can be cost-effective as there are many ways to compensate influencers for their effort besides financial considersations including giveaways and free product trials.

Brand marketing with Instagram influencers can be a great way to build brand awareness, start a conversation around the brand and drive sales. It works because of its authentic nature and the way it appears non-intrusively on the user’s feed. These collaborations ate required to be declared as paid collaborations as per guidelines and regulations imposed ny the government of the country in which the collaboration is happening. Start with influencer marketing today and sign up with Letsinfluence,io to execute successful campaigns with high ROI.