Instagram is a photo and video
sharing platform with over a billion active monthly users. Due to the large
number of active users, Instagram is ideal for Brand
Marketing. Instagram hashtags provide excellent discoverability and
reach. The engagement levels are also amazing on Instagram since it is driven
by visuals. The format of Instagram videos, Stories and IGTV allow users to
create content in various formats that their audience can enjoy and engage
with. The Facebook-owned platform has become marketer’s top choice for
influencer marketing with 87% of them choosing Instagram over any other social
media platform.
There are many ways to engage in
brand marketing using Instagram
influencers. The most common one being sponsored Instagram posts where
brands pay the influencers for a single post or a series of posts. Others
include influencer activations where brands invite influencers to special
events.
Brand marketing with Instagram
influencers can be a great way to build brand awareness, start a conversation
around the brand and drive sales. It works because of its authentic nature and
the way it appears non-intrusively on the user’s feed. These collaborations ate
required to be declared as paid collaborations as per guidelines and
regulations imposed ny the government of the country in which the collaboration
is happening. Start with influencer marketing today and sign up with
Letsinfluence,io to execute successful campaigns with high ROI.
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