Instagram influencer marketing is a raging space right now. Brands are investing a lot of money in influencer marketing looking to collaborate with influencers. Influencer marketing in India is fast catching up with the rest of the world. In keeping with this upward trend, Indian brands are beginning to realize the intrusive nature of social media ads and making a shift to influencer marketing.
Instagram is one of the most engaging social media platforms. The photo and video sharing app has over 1 billion active monthly users. What makes Instagram so engaging is that there are many formats which can be used to create content like photos, 1-minute videos, stories (15-second videos) and the relatively new IGTV for long-form vertical video content. This makes leveraging Instagram influencer marketing a must for brands to be successful. Posting on Instagram can give you incredible reach due to its effective discoverability with the use of hashtags.
One of the biggest challenges faced by marketers is finding the right influencers to promote brands. This issue arises because it is difficult to identify influencers who will be compatible with the brand, deciding on compensation and similar challenges. To tackle the domain of influencer management, brands can look to partner with an influencer marketing agency. It is important to note that the success of an Instagram influencer marketing campaign is determined by engagement and not just by reach alone. Therefore Ihttps://letsinfluence.io/nfluencer Marketing in India is especially challenging due to the diverse nature of the influencers and their followers. It is important to find influencers whose audience fits a brand's target group and can provide the desired engagement to generate brand awareness, start a conversation around the brand and drive sales.
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Influencer Marketing in India is a rapidly growing space and brands need an influencer marketing agency to tackle the diverse nature of influencers and audience.
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