Nowadays,
many businesses have established full-fledged influencer marketing programs to promote their brand on a variety of social media platforms. These programs involve the brand collaborating with a Social Media Influencer or sometimes multiple influencers to execute campaigns. One of the prime examples of influencer marketing programs is the way American Express enlists social media influencers to be a part of their brand ambassador program. American Express uses a combination of many social media influencers some of whom are existing customers to promote their Platinum Card and create the image of a luxurious brand by featuring their glamorous lifestyle.
These Influencer Marketing Programs begin with the brand choosing a social media influencer(s) for a platform. A social media influencer has a large and engaged audience and can also be an existing customer of the brand. They can come from anywhere, any industry and any domain.
Instagram has become the hub of influencer marketing. Due to its high engagement levels and excellent discoverability. There are many different influencer marketing campaigns that can be executed. Some of the ideas include collaboration with social media influencers. social media takeovers and affiliate marketing programs that involve Many brands can work through influencer marketing agencies to find and vet a social media influencer for their campaigns. Working to develop an influencer marketing program with an influencer marketing agency has many influencer marketing campaign. advantages. Influencer management is one of the key focus areas in an Influencer marketing is a cost-effective method especially for small businesses with modest budgets as they can collaborate with micro influencers for their campaigns. Influencer marketing programs can help a brand generate customers and drive sales. As a brand, if you have not started with influencer brand awareness, drive conversation around the brand, attract potential marketing, you should get started today.
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