How to Increase Followers on Instagram

Instagram is one of the largest social media platforms in the world with over a billion active monthly users. The Facebook-owned social media platform is known for its high engagement levels due to its focus on visually appealing content. The photo and video sharing platform skyrocketed in popularity since the launch of Instagram Stories that disappear after 24 hours.

Instagram’s large user base and excellent discoverability present users with an opportunity to grow their audience. Users with a large following and high engagement rates are deemed to be Social Media Influencers whom brands approach for Influencer Marketing in India. Here are a few tips to increase your followers:

• Create quality content on trending topics: Use hashtags that are being searched by millions of people to improve the chances of being visible
• Create video content and IGTV: Video content is more engaging than photos. Instagram allows 1-minute videos for posts, 15 seconds for Stories and up to 10 minutes for IGTV.
• IGTV: Instagram enabled the creation of long-form content for users. Instagram is optimizing its platform to bolster IGTV usage.
• Engage with other creators: Creating quality content is not enough to grow your profile. You need to engage with content in your niche, like posts and leave thoughtful comments
• Talk to your audience: Interacting with your audience, encouraging them to leave comments on your posts or taking some action will boost your engagement levels and foster trust with them.
• Collaborate with other creators: Invite other people on your channel and whenever possible get featured on other channels. This gives you exposure to the audience of other creators and increases your popularity in the niche.

Reaching 10000 Instagram followers enables the use of swipe-up links in your Instagram Stories. When Instagram verifies your account and you get a blue tick, you can create longer videos on IGTV. These are just some of the benefits of having a large following on Instagram which allows you to be more creative when publishing content.

Meta: Learn how to get more Instagram followers to become a social media influencer that brands approach for influencer marketing in India