Tik Tok Influencer vs Instagram Influencer – What Differentiates Them?

Remember Musical.ly? Well, it's back in an all-new form factor with a quirkier name. Reincarnated as Tik Tok, the famous short video sharing app has seen explosive growth since 2018, surpassing a billion downloads in 2018 alone to surpass bigwigs in the industry like Instagram, YouTube, and Facebook.

This new kid on the block is also now the world's most downloaded iPhone app. You have to be living under a rock to have not heard of Tik Tok and its viral content.

The app features short clips, usually 6 to 15 seconds in duration that are sound tracked by music clips and are centred around creative comedic content.

But how do Tik Tok Influencers compare to Instagram Influencers?  Let's find out.

While Instagram is still the undisputed king of the influencer marketing industry, Tik Tok is steadily gaining pace and steamrolling every competitor on its way.

USER GROWTH RATE

Tik Tok influencers have the user growth rate on their side as the video-sharing app saw ridiculous growth in the past year with most of the audience being youngsters. Both YouTube and Instagram influencers are flocking Tik Tok to benefit from its attractive marketing tactics.

While Instagram’s user growth rate has come tumbling down in 2019 and is nowhere near that of Tik Tok. Instagram influencers have a mixed bag of an audience with both the generation Z and millennials in the fray.

PAYMENT MODELS

Instagram Influencers are benefitted by the seamless brand collaboration system that does not lay any restrictions on endorsements and publicity in association with brands.

However, as a Tik Tok influencer, you can only get donations by coins and emojis on the app and brand endorsements are few and far apart, that is more like off page blogs. It is a medium that does not ease direct brand promotion and Tik Tok influencers find a way to inculcate brand endorsements through creative means in their clips.

THE BIGGER PICTURE

Tik Tok is spiralling towards success as it has a distinctly palpable community with better interactivity and gains ground and Instagram Influencers are leaning towards the platform of Tik Tok.

Why Hire an influencer?

In an age of ever-increasing social media usage, its only natural to be able to connect with the audience on platforms like Instagram, Tik Tok, YouTube etc. Influencers have an edge on these platforms due to their widespread reach and visibility. Here are a few more reasons to hire an influencer for your brand promotion:

·         Influencers have an impact on purchase decisions of their audience. On many occasions, they act as opinion leaders.

·         Influencers have the biggest impact on Generation Z, that envelops a large share in the consumer market today.

·         Influencers offer versatility over platforms.

·         Influencer marketing is completely customizable and all variables can be tailored to fit an individual brand’s campaign needs.